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In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.
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To better understand the perspectives and concerns of today's CROs, the IBM Institute for Business Value interviewed banking risk management executives in depth and cosponsored a wider, cross-industry survey conducted by the Economist Intelligence Unit.
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In this white paper, you will gain insight into increasingly dynamic environments that require infrastructure integration that demands a high level of expertise – relinquishing IT professionals from their DIY mentality to implementing ICPs for optimal efficiency. Read now to learn more.
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As much an art as a science, the balanced scorecard is a living process that must be adaptive to constantly changing external forces and internal course corrections. You learn as you go. This paper contains a few guiding principles that will help you along the way.
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Social networking, high-speed mobility and smarter devices are changing the way we do business. Read this paper now to learn how you can create value for your business through building robust social and real-time collaboration capabilities into portals.
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Service-oriented architecture (SOA) and enterprise architecture (EA) strive to tighten the business and IT alignment. Learn about the dependencies between an EA framework and an SOA strategy and how services impact the way applications are developed.
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Read this CFO Research study to understand how CFOs should prioritize the external and company-wide mandates, as well as how they should manage the finance function itself.
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This paper explores the opportunities and challenges presented by the introduction of services on 4G networks, and examines how a strategic BI implementation can help to transform the services a company provides while managing costs of providing them. It also considers the variety of practical applications of a BI system.
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In this CFO guidebook, learn how you can leverage mobile, cloud, social media, and big data to dramatically improve business results and drive insight-fueled transformation.
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Having a business continuity plan in place is crucial to surviving an unforeseen catastrophic event. This white paper details some important concerns and suggestions for making sure your enterprise's critical operations can withstand a crisis.
