WEBCAST:
Are you aligned to maximize customer revenue across marketing, sales, and customer success? Having the right data and insights will help. In this webinar, get expert tips how to use intent monitoring and the data collected to maximize opportunity capture across the entire revenue lifecycle, and deliver a seamless customer journey.
WEBCAST:
More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.
EBOOK:
Amid the noise of multiple communication channels, data analytics strategies can identify needs, predict behavior and enhance the customer experience.
WHITE PAPER:
This paper explains the two primary methods for discovering Web application vulnerabilities: using manual penetration testing and code review or using automated scanning tools and static analysis.
CASE STUDY:
Read this case study to learn how Sourcefire's solutions can help top credit and debit card processors, as well as companies completing far fewer online transactions, in protecting sensitive customer data from cybercriminals.
WHITE PAPER:
While protecting one's online identity has traditionally been a huge concern for Internet users, consumers and businesses alike are realizing the value of a more open, connected social web. In this white paper, explore three ways that user anonymity can negatively impact ROI for businesses and customer experiences.
WHITE PAPER:
In this report from the MIT Technology Review, discover 10 must-read articles about the relationship between personal data and big data. Find out how companies are leveraging customer information and the pros and cons of releasing personal data via the Web or otherwise.
WHITE PAPER:
Negative publicity from a data breach can have lasting consequences, undermining patient confidence and damaging an organization's reputation. This paper covers potential data breaches within healthcare organizations and strategies for preventing them. Read on to learn more about the steps you can take to protect patients' sensitive information.
EGUIDE:
Cyber risk management is becoming an increasingly important area of concern as company directors' realize the limitations of insurance. How can you address this risk and instill confidence in your customer engagement? Find out how to enhance your cyber risk management using 4 key strategies.
EGUIDE:
This expert Q & A session explores the challenges retailers face as they increase data collection to combat fraudulent returns and policy abuse in today’s struggling economy. Find strategic advice on how retailers can cut down on fraud and determine the necessary tools and processes that must be in place to protect customer identities.