EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EGUIDE:
For businesses, the ability to deal with big data is important: it can bring companies significant business value, from enabling cost optimization and improved efficiency to providing better customer insight. In this article, we'll explore 8 use cases that show big data's profound impact on businesses across different industry sectors.
EGUIDE:
Zuellig Pharma saw the lack of advanced analytics and trusted data platforms in the healthcare sector and built an offering to plug the gaps and help pharmaceutical companies enhance customer engagement. The platform has already helped one organisation better understand user behaviour and gain customer loyalty.
WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
EZINE:
In this week's Computer Weekly, we find out how the All England Lawn Tennis Club is working with IBM to use data analytics to engage with fans of the Wimbledon championships. We examine whether IT automation will kill jobs or solve the skills gap. And we look at the issues around data portability in the cloud. Read the issue now.
EZINE:
In this week's Computer Weekly, we talk to AI experts about the challenges of teaching autonomous vehicles how to drive safely in often extreme environments. Our latest buyer's guide looks at business intelligence and analytics. And we examine the implications of the EU's controversial new copyright laws. Read the issue now.
EGUIDE:
Companies leading the technological evolution have gone through changes. This second part of this e-guide explores the technological evolution of SAP, Microsoft and some business analytics vendors throughout the past two decades.
EGUIDE:
In this case study, learn how Bharat Petroleum's massive IoT project will enable the company to respond quickly to equipment failure or hazardous incidents, and provides a single view of the company's entire value chain.
EGUIDE:
As an authority cited in the lead article in this e-guide explains, for many businesses "real time" means more frequent business intelligence reporting or data model updating. And yet, as another article in this e-guide explains, many organisations lack the infrastructure and culture necessary to deliver the required data.
RESOURCE:
Many modern BI vendors are working on adding an AI offering. Read this guide to find out which product has successfully integrated AI into their tools.
