Data Management Strategies for the CIOCustomer Data Integration Research
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Esri Maps for IBM Cognos flr
Sponsored by: EsriThis product overview looks at the features and benefits of Esri Maps for IBM Cognos.
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The Future of Loyalty
Sponsored by: SAP America, Inc.Read this paper to learn how the changing face of customer loyalty is affecting retailers now and in the future. Learn how to gain advantage from more adept use of technology and data, and the importance of effective customer insight to stay attuned to fast-changing customer behavior and sentiments.
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Contact Zone Overview Video
Sponsored by: Melissa Data CorpThis brief but informative video demonstrates how Melissa Data's Contact Zone software can help you cleanse and validate data for better data quality and output.
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Nucleus ROI Case Study: Cincinnati Zoo
Sponsored by: IBMThe Cincinnati Zoo is a shining example of how analytics and business intelligence (BI) can be used to derive valuable insight on your customers and turn it into smarter and better decisions. This case study shows how the zoo capitalized on a BI and analytics platform to increase revenue across all facets of its operation.
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How Analytics Bring Organizations Closer to Their Customers
Sponsored by: IBMAnalytics offer insight and can help you make better, smarter decisions - both of which can enable positive customer experiences. In today's wide-open business environment, customers have plenty to choose from. This paper explains why using analytics to your advantage is key to fostering successful customer relationships.
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Improving Sales Effectiveness In a Buyer's Market
Sponsored by: SAP America, Inc.This paper seeks to get to the bottom of gaps in CRM initiatives, identifying specific changes that have occurred in the process, areas where it is falling short and other tidbits to consider as your strategies move forward. Read this and gain insight into the results of a survey conducted amongst 160 firms with annual revenues of $250 million.
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How Integrating E-Commerce with ERP Increases Revenue
Sponsored by: Exact SoftwareThis case study provides insight into a business products company that needed to find a way to integrate their e-commerce strategy with their existing enterprise resource planning (ERP) system. Learn how they were able to seamlessly manage their order statuses, histories, customer items, and more alongside their ERP software.
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Process-Driven Master Data Management for Dummies
Sponsored by: Software AGThis comprehensive guide covers topics from data governance and reference data to big data and cloud-enablement, uncovers MDM myths, and looks at new trends in MDM methodology.
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Is Your CRM Solution Keeping Up with the Times?
Sponsored by: Oracle CorporationIn this white paper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the Software-as-a-Service (SaaS) factor.
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Deliver a Superior Cross-Channel Commerce Experience
Sponsored by: Oracle CorporationWith the right intelligence and personal information, there are plenty of new opportunities for you to provide superior experience and maximize the opportunity of every customer touch point. This paper shares actionable strategies needed to deliver personalized and relevant content, based on a variety of factors.
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The Connected Consumer
Sponsored by: Oracle CorporationThere is a new customer with which every online business must contend. Armed and empowered, they are leveraging a multitude of channels and a myriad of devices to stay “connected” to their favorite sites. What makes the connected customer tick? Find out in this paper by Lauren Freedman of the e-tailing group.
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Getting it Right: Seven Steps to Right Channeling Customer Interactions
Sponsored by: Oracle CorporationIn seven simple steps, eBusiness, customer experience and contact center professionals can right channel online customer service inquiries, boosting sales and customer satisfaction while reducing customer service costs by delivering the right information and service to the right customer at the right time.
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The Importance of Social Network Analysis for Communication Service Providers
Sponsored by: Sybase, an SAP companyThis brief paper details the need for social network analysis (SNA), new methods for conducting it and why Sybase IQ is well-positioned to aid in the analytical queries needed to perform such analysis.
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Station Casinos uses workload automation solution to deliver smoother audits and increase customer loyalty
Sponsored by: Cisco Systems, Inc.In this brief white paper, Jeff Martin, Station Casinos’ director of business intelligence (BI), provides specific examples of the types of problems that the company wanted to solve, and offers insight into the specific job scheduling solution it selected to overcome its challenges.
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Provide an Unparalleled Customer Experience with Infor CRM Epiphany Outbound Marketing
Sponsored by: Infor CRMThis brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns.
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Drive Lifetime Customer Loyalty with Infor CRM Epiphany Interaction Advisor
Sponsored by: Infor CRMWatch this video demo to learn about Infor CRM Epiphany Interaction Advisor, an all-in-one customer interaction system that provides you with valuable customer insight for enhanced interactions and increased customer loyalty.
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IBM solutions that offer real-time customer insights, integrate applications and build brand loyalty
Sponsored by: IBMWant to know how the most successful companies deliver exceptional customer value? Do you know the best practices for using customer analytics? This e-book answers these questions and a lot more about winning trends and practices in customer relationship management (CRM).
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CRM Thought Leadership booklet
Sponsored by: IBMWith instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers’ terms.
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Video: Customer Lifetime Value for IT
Sponsored by: IBMWith technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch this videocast now to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT.
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How to retain customer loyalty in the competitive retail market
Sponsored by: Infor CRMRead this now to learn how single-view software could enhance your customer relationship interactions with more insightful data.
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Unlock the Value of Social Media Data
Sponsored by: Hewlett-Packard LimitedRead this paper now to learn how you can implement social data practices into your current customer analytics program.
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HP Social Intelligence Discovery Workshop: Understand the social media opportunity
Sponsored by: Hewlett-Packard LimitedRead this informative paper to discover how you can tap into your consumer's social media behaviours for useful data.
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Best Practices for Creating and Maintaining a Clean Database
Sponsored by: Experian QASDatabases hold a wealth of important information but without proper upkeep it is worthless. Read this white paper to learn how easy it is to prevent huge database errors with data cleansing processes.
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10 Steps to a Single Customer View
Sponsored by: Experian QASCreating a single view of customer information starts with correct data. Read this paper to learn 10 steps that assist with improving data quality.
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HP Business Data Warehouse appliance
Sponsored by: HP & IntelThis review of HP's Business Data Warehouse Appliance should be required reading for those who've found themselves buried in a mountain of data or are just trying to avoid that situation. The right business intelligence tool streamlines your data across the various sectors of your business, allowing you to run your business more efficiently.
