 |
| All Resources by: |
| ZIGZAG Marketing, Inc. |
|
10 Matches |
|
Product Management - Product Usability & Its Impact on Revenue
sponsored by ZIGZAG Marketing, Inc.
 | White Paper: | Posted: 10 Jul 2008
| | Published: | 01 Jul 2008 | |
Summary: |
The holy grail of product usability is attained when your product offers such a compelling experience users feel obligated to recommend it to others, it works wonders on your top line.
| 
|
|
|
Product Management - Multi-Product Paralysis: 3 Early Warning Signs
sponsored by ZIGZAG Marketing, Inc.
| White Paper: | Posted: 10 Jul 2008
| | Published: | 01 Jul 2008 | |
Summary: |
As the high technology market continues its torrid pace of consolidation, many companies struggle to manage the mishmash of products, processes, cultures, geographies and priorities, leading to multi-product paralysis.
|
|
|
|
Product Demos - Problem Discovery & Product Objections
sponsored by ZIGZAG Marketing, Inc.
| White Paper: | Posted: 10 Jul 2008
| | Published: | 01 Jul 2008 | |
Summary: |
When demonstrating products, the single biggest factor to overcoming sales objections is to understand early in the sales cycle the connection between your value proposition and the pain points at the executive levels of the prospect's organization.
|
|
|
|
Product Demos - Demonstrating a Solution vs. a Bunch of Products
sponsored by ZIGZAG Marketing, Inc.
| White Paper: | Posted: 10 Jul 2008
| | Published: | 01 Jul 2008 | |
Summary: |
In many cases, the product silos that exist internally become transparent to your buyers during the sales cycle, creating the perception you've got a bunch of fragmented products instead of integrated solutions.
|
|
|
|
Product Management & the Functional Designer: 3 Reasons It's a "Must-Have" for Successful Products
sponsored by ZIGZAG Marketing, Inc.
| White Paper: | Posted: 10 Jul 2008
| | Published: | 01 Jul 2008 | |
Summary: |
The most absent and overlooked role in the entire product delivery cycle is the functional designer. Ironically, it may have a greater impact on the success of a product than any other role.
|
|
|
|
Product Management - Agile or Waterfall Development: 5 Common Sense Rules to Get the Best of Both
sponsored by ZIGZAG Marketing, Inc.
| White Paper: | Posted: 10 Jul 2008
| | Published: | 01 Jul 2008 | |
Summary: |
Agile versus waterfall development isn't really about the product development methodology, it's about delivering top quality products in a reasonable time that solve high impact problems for a broad market.
|
|
|
|
Product Management: 3 Tactics for Exerting Stronger Influence & Leadership
sponsored by ZIGZAG Marketing, Inc.
| White Paper: | Posted: 10 Jul 2008
| | Published: | 01 Jul 2008 | |
Summary: |
The most absent and overlooked role in the entire product delivery cycle is the functional designer. Ironically, it may have a greater impact on the success of a product than any other role.
|
|
|
|
Product Demos - 3 Types of Demos That Will Kill the Sale
sponsored by ZIGZAG Marketing, Inc.
| White Paper: | Posted: 10 Jul 2008
| | Published: | 01 Jul 2008 | |
Summary: |
There are three types of product demos that prolong the sales cycle, result in no decision, or flat out kill the deal, Feature Dump Demo, Show Up & Throw Up Demo, Spray & Pray Demo.
|
|
|
|
Product Management - Big Fish, Small Pond or Small Fish, Big Pond
sponsored by ZIGZAG Marketing, Inc.
| White Paper: | Posted: 10 Jul 2008
| | Published: | 01 Jul 2008 | |
Summary: |
Many companies try to be everything to everyone and this mentality inhibits their growth. Learn how to always be a big fish in the pond by redefining the size of your pond as you grow.
|
|
|
|
Solutions Marketing - The New Product Marketing
sponsored by ZIGZAG Marketing, Inc.
| Product Literature: | Posted: 01 Jul 2008
| | Published: | 01 Jun 2007 | |
Summary: |
This paper examines how IT companies can better align their marketing efforts. It highlights a framework that allows IT vendors to deliver the right products to the most lucrative markets and communicating value propositions in plain English.
|
|
|
|  |
|
10 Matches | |
|
