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| All Resources by: |
| Aprimo, Inc. |
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11 Matches |
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Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model
sponsored by Aprimo, Inc.
 | White Paper: | Posted: 07 Nov 2008
| | Published: | 06 Nov 2008 | |
Summary: |
The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.
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LendingTree: Direct Marketing Wins...with Enterprise Campaign Management
sponsored by Aprimo, Inc.
| Case Study: | Posted: 07 Nov 2008
| | Published: | 06 Nov 2008 | |
Summary: |
Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.
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Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity
sponsored by Aprimo, Inc.
| Case Study: | Posted: 07 Nov 2008
| | Published: | 06 Nov 2008 | |
Summary: |
Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.
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Warner Bros. Case Study
sponsored by Aprimo, Inc.
| Case Study: | Posted: 07 Nov 2008
| | Published: | 06 Nov 2008 | |
Summary: |
Warner Bros. implemented Aprimo's Marketing Resource Management solution, which helped them to combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.
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Streamlining Marketing Management and Processes, a Merrill Lynch Success Story
sponsored by Aprimo, Inc.
| Case Study: | Posted: 24 Jun 2008
| | Published: | 24 Jun 2008 | |
Summary: |
This 2002 case study details Merrill Lynch's GPC Marketing team that successfully implemented Aprimo's Planning & Financial Management solution to better manage their $100 million-plus marketing spend.
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Gartner's Magic Quadrant for Marketing Resource Management
sponsored by Aprimo, Inc.
| White Paper: | Posted: 24 Jun 2008
| | Published: | 01 Jun 2008 | |
Summary: |
MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.
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Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities
sponsored by Aprimo, Inc.
| White Paper: | Posted: 20 Jun 2008
| | Published: | 01 Oct 2007 | |
Summary: |
An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.
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6 Key Requirements to Accelerating Marketing Activity
sponsored by Aprimo, Inc.
| White Paper: | Posted: 20 Jun 2008
| | Published: | 01 Mar 2008 | |
Summary: |
MRM automates core marketing processes through a combination of workflow and role-based applications to the team members who must work together to make marketing happen.
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How to Improve Marketing Execution and Efficiency
sponsored by Aprimo, Inc.
| White Paper: | Posted: 20 Jun 2008
| | Published: | 01 Nov 2007 | |
Summary: |
Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function.
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Marketing Finance System (MFS): Automate Core Marketing Operations Processes
sponsored by Aprimo, Inc.
| White Paper: | Posted: 20 Jun 2008
| | Published: | 01 Dec 2007 | |
Summary: |
This paper will describe core processes which are critical to fully leverage an MFS application.
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6 Simple Solutions for Measuring Marketing Performance
sponsored by Aprimo, Inc.
| White Paper: | Posted: 20 Jun 2008
| | Published: | 01 Dec 2007 | |
Summary: |
EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
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11 Matches | |
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