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Reports on Marketing published by Portrait Software

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The Relevance Revolution: Making the Move from Personalized to Individualized Marketing
sponsored by Portrait Software
White Paper: | Posted: 17 Sep 2008
Published:17 Sep 2008
Summary: This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest.
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Treating 11 Million Customers as Individuals: How Nationwide Building Society Made Customer Relationship Management Deliver Returns
sponsored by Portrait Software
Case Study: | Posted: 04 Sep 2007
Published:01 Jul 2006
Summary: Nationwide needed an IT system that could support customer care across its customer-facing channels, including call centers, branches and Internet. Read this case study and see how Nationwide maximized the value of its customer interactions.
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