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The chatter surrounding big data has reached a fever pitch. But one place where big data hasn’t seemed to make much noise is among small and midsize companies, perhaps because it is assumed that it only relates to large enterprises with enormous amounts of data and a dedicated IT staff to tackle it.

In fact, big data – and the analytics that make sense of it – applies to companies of all sizes. Rebecca Shockley, Global Research Leader for Business Analytics at the IBM Institute for Business Value, argues that one of the misconceptions of big data is that it refers only to massive quantities of data. She believes that the definition of big data depends on who is doing the talking.

Access this exclusive webcast to learn why big data matters to the midmarket. With the ability to capture, store and analyze larger quantities of data well within reach for midsize companies, big data is no longer just a curiosity for midsize firms, it’s an important new resource to be harnessed.

Continue on to learn how this technology can transform your organization.


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