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ABSTRACT:

Customer insights and information is easily accessible in today’s social media environment, but businesses must define their strategies and use the right tools and techniques to get the most usability from the information.

This paper explains how social intelligence enriches social media data with demographic and customer spending data to provide a deeper view of customer discussions and what factors influence them. Discover one social intelligence tool that offers:

• Geospatial binding
• Value-driven analytics
• And planning, analyzing, executing, and recycling.

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