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ABSTRACT:

Reeling in customers in today’s global business market is more difficult than you may think. Most of consumer’s purchasing decisions are made online and research shows that 85% of online buyers expect Web content in their own language or they won’t actually purchase 

But translating and managing a myriad of multilingual websites is a monumental task for IT. Inside this exclusive paper, find out how 4 international companies overcame this challenge by simplifying and centralizing their website management onto one innovative web content management (WCM) platform.

Read on to learn more.

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