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The relationship between retailers and their customers has changed as consumers have become enabled by web and mobile technologies as well as the influence of social media. Retailers must adapt to these changes to maintain customer loyalty to their brand, and this requires a change in the operational model. Insight into customers’ preferences, needs, pricing, and buying behaviors has become as critical as insight into the business process itself.

In this white paper, read how forward-thinking retailers are using smarter analytics to become more customer-aware and how to design an IT infrastructure to support analytic domains.


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