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Master Data Quality Management for Improved Sales Performance

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Quality data is paramount to every organizations success – without it business processes fail to run efficiently. Allstream’s, a Canadian leader in IP communications, sales team was facing significant challenges due to poor data quality. Customer data was unreliable and created problematic information silos that hindered effective customer service.

Review this case study to learn how they overcame this challenge by implementing a next-generation technology that enabled them to:

  • Improve collaboration between sales and upper management
  • Dramatically enhance customer satisfaction
  • Empower sales with accurate data
  • And much more.
Vendor:
Lavastorm analytics
Posted:
26 Nov 2012
Published
26 Nov 2012
Format:
PDF
Length:
2 Page(s)
Type:
Case Study
Language:
English

This resource is no longer available.