What business problem are you trying to solve with master data management (MDM)? Is your MDM program going to be a business-driven initiative or a technology-centric initiative? If you haven't pondered these questions yet, your MDM program might already be in jeopardy.
View this expert videocast with Evan Levy to learn how to get a program started and best practices for MDM success.
Fundamentally, MDM unifies disparate reference data across an enterprise and provides a single record for all core data -- including data about customers, products, employees, locations, transactions and partners. The rationale behind MDM is simple: consistent, accessible, clean and accurate data makes for improved reporting and increased profitability.
But in practice, an MDM project is anything but simple. In fact, many companies haven't even figured out how to build a business case for MDM yet. Plenty of companies still don't know exactly what they are trying to achieve with MDM.
Don't fear master data management (MDM) - master it! In this videocast, top MDM expert Evan Levy explains what MDM is, how to get a program started and best practices for MDM success.
Data Management Research Library
