SearchDataManagement.com talked to Alex Berson and Larry Dubov, authors of Master Data Management and Customer Data Integration for a Global Enterprise (McGraw-Hill Osborne Media, May 2007). They have firsthand experience implementing MDM, CDI and information management programs, particularly in the financial services, pharmaceutical and healthcare industries.
In the 30-minute Podcast, appropriate for both business and technical audiences, listeners will:
- Hear the authors' definitions of MDM and CDI, and learn more about the business benefits.
- Find out how organizations are handling the MDM ROI question and building business cases.
- Get inside information about MDM and CDI implementation trends -- and learn how to avoid costly mistakes.
- Learn low-cost actions that organizations can take to prepare for future MDM and CDI programs.
Data Management Research Library 
