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Developing and Maintaining an Enterprise Data Quality Management Strategy, with Larry English
sponsored by Melissa Data Corp

While past efforts often centered on periodic batch data cleansing activities, experts now say that data quality management must be an ongoing, enterprise-wide discipline to be truly effective. But how does an organization develop a strategy, calculate ROI, get funding, build a team, choose data quality remediation software tools -- and maintain a long-term, enterprise-wide program?

To learn more about how to develop and maintain an enterprise-wide data quality strategy, SearchDataManagement.com talked to internationally-recognized expert Larry English, founder of Brentwood, Tenn.-based Information Impact International and developer of the Total Information Quality Management (TIQM) methodology.

Attend this Podcast to learn:

  • English's expert recommendations and best practices for how to get started with an enterprise-wide data quality initiative.
  • How to calculate the return on investment (ROI), build a business case and get funding for enterprise-wide data quality management.
  • Get more information about three of the essential components of an enterprise-wide data quality program.
  • Learn how to structure enterprise data quality teams and find out what skill sets are necessary for success.
  • Find out how to maintain enterprise data quality management programs -- and learn what common pitfalls to avoid.
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