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sponsored by Dun and Bradstreet
Posted:  16 Mar 2007
Premiered:  15 Mar 2007, 09:00 EDT (13:00 GMT)
Format:  Audio
Type:  Podcast
Language:  English


ABSTRACT:
In our inaugural podcast, SearchDataManagement.com's Jamison D. Cush and Hannah Smalltree cover the basics of customer data integration (CDI). Hannah then chats with CDI expert Jill Dyche to explore some real-world examples of CDI in action as well as the proper strategy for laying out a proper CDI business case.


Speaker

Jill Dyché
Partner and co-founder of Baseline Consulting
Jill Dyché is an internationally recognized author, speaker, and business consultant. She is partner and co-founder of Baseline Consulting, a professional services firm concentrating on enterprise data issues. Dych??'s first book, e-Data, has been published in six languages. She is a contributor to Impossible Data Warehouse Situations: Solutions from the Experts (Addison Wesley, 2002), and her book, The CRM Handbook, is the bestseller on the topic of CRM. Dych??'s latest book, Customer Data Integration: Reaching a Single Version of the Truth, co-authored with Evan Levy, shows the business breakthroughs achieved with integrated customer data, and explains how to make customer data integration (CDI) work. The book features case studies from Royal Bank of Canada, Intuit, AARP, Overstock.com, and Amgen, among others.



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