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Unica Corporation
170 Tracer Lane
Waltham, MA 02451
USA |
TEL: 1.800.407-3570
FAX:
URL: http://netinsight.unica.com |
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Description
Unica?? Corporation (NASDAQ: UNCA) delivers the market's most comprehensive Enterprise Marketing Management suite. Its Affinium?? software suite uniquely enables marketers to analyze and act on customer cross-channel behavior easily and efficiently. Unica's enterprise-level web analytics solution, Affinium NetInsight???, offers the industry's most user-friendly, intuitive graphical reporting and exploration capabilities. When used in conjunction with other EMM modules, NetInsight allows marketers to integrate online and offline behavior tracking and analysis and improve campaign targeting and customer segmentation across multiple channels to truly optimize marketing effectiveness. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution. Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices worldwide.
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Organization Type: Vendor
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Product Coverage
Below is a list of the key products that Unica Corporation has listed on SearchDataManagement Research Library: |
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