EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EGUIDE:
In this e-guide, find out how cloud-based apps are helping Iconic Hotels, Singapore Airlines and Seek to speed up digital transformation efforts and streamline IT operations, as well as how the Covid-19 outbreak is spurring more companies to turn to cloud.
EGUIDE:
From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
WHITE PAPER:
In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
EZINE:
In this week's Computer Weekly, as the Information Commissioner calls on police forces to slow down the introduction of facial recognition, we examine the issues. We look at what the use of DevOps methods means for storage strategy. And we talk to Microsoft's global cyber security chief. Read the issue now.
WHITE PAPER:
What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
EBOOK:
This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.
EBOOK:
Software empowers business strategy. In this e-guide we explore how to deliver new software-powered functionality for continuous business improvement.
EGUIDE:
In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.
EZINE:
In this week's Computer Weekly, we detail the concerns of IT experts about the UK's Online Safety Bill's proposals to weaken end-to-end message encryption. Our buyer's guide continues to look at the issues around integrating SaaS applications, with a particular eye to the proliferation of SaaS during the Covid pandemic. Read the issue now.
