EZINE:
In this week's Computer Weekly, we find out how brewing giant Heineken is building a data ecosystem to share insights and tap into AI capabilities. The UK is conducting an investigation into cloud supplier dominance – what will it mean for users? And we examine how generative AI could be used to improve customer experience. Read the issue now.
WHITE PAPER:
This brief infographic takes a by-the-numbers look at omnichannel shopping trends, customer expectations, and the key opportunities that are emerging for retailers.
WEBCAST:
This presentation considers the advantages that come with real-time customer churn intervention. Watch now to discover how machine learning and text analytics can help your company step in at the right time to avoid losing valuable customers.
EGUIDE:
Nothing instills customer loyalty as much as being treated like a person. There's an innate note of respect and authenticity that emerges in a process when customers need help and it is offered with a personal touch. Keep reading to learn more about the role of customer service analytics.
WHITE PAPER:
In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
WEBCAST:
In this age of the empowered customer, companies are pressured to stay on their toes so as to retain customer loyalty in the most intuitive, fast, responsive means possible. In this fascinating webcast, learn the importance of the business-critical First Mile of customer interactions – the point at which customer loyalty is either gained or lost.
RESOURCE:
This featured resource considers content marketing as a solution to help cut through the noise and capture client attention. Read on to find out the essentials of content marketing.
WHITE PAPER:
Get the results of an IDC study conducted on behalf of IBM assessing the impact of migrating from a homegrown digital experience platform to IBM's integrated Exceptional Digital Experience suites.
